Insight and understanding are central to our business: Future Insight is our in-house research operation, dedicated to getting under the skin of our consumers and markets.

Our tightly targeted brands give us a unique relationship with a passionate and involved audience, and through in-depth research, we ensure not only that we continue to inspire and inform them, but also that we learn from them and make the most of the wealth of information they can provide.

Really understanding our markets and our audiences, and their connection with our brands, is vital to both the ongoing development of our portfolio and providing the best possible means of communication for our advertisers.

At Future we are committed to a continuous programme of research and development to make sure we stay ahead of the game. From identifying factors and developments driving key market sectors, to understanding how best to address the needs of an individual reader and reach the most receptive consumers through our magazines and websites. , to analysing how our brands work most effectively to achieve marketing objectives.

The scope of our research is wide and varied, and our dedicated team both commissions external projects and runs in-house studies, as well as maintaining strong links with industry bodies such as the PPA and the AOP. In this way we have built up, and continue to build, our insight and expertise.

For further information on Future Insight and our ongoing research programme, please contact:

Nicola Truman, Head of Research
Caroline Fraser, Market Research Manager